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Moreactive4life launches

- 21st of June 2009

More than 1,200 health clubs and leisure centres have registered to be part of the MoreActive4Life campaign, a sub-brand of the government's Change4Life initiative, created to get one million people more active.

Set to launch this month, the summer consumer campaign has been developed by the FIA for members of UK health clubs and leisure centres.

It will involve FIA operating members working with the government, as well as national commercial and media partners, to provide consumers with access to a wide range of activities.

The government has already allocated £200,000 to kickstart the campaign, which is being promoted by specialists KTB.

"Using Change4Life as a door-opener, clubs and leisure centres are partnering with major brands such as Tesco and Asda, as well as local GPs and PCTs," says David Stalker, FIA operations director.

"FIA members can now position themselves as partners to help tackle our national health problem at a local level."

Participating clubs and leisure centres have access to branded merchandise and promotional material. For further details, contact:

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